HWR Berlin Winter School
The Berlin School of Economics and Law offers an inspiring environment for expanding your academic horizon and for your personal enrichment. Our courses are taught by experienced faculty and cover topics in business, economics, entrepreneurship and business law with a focus on the European Union and in the field of German language & culture. You will be able to earn academic credit while studying and interacting with students from all over the world in a truly multicultural environment.
Courses:
Innovation and Platform Strategies in the Service Industry
3 – 7 January Virtual Reading Week
9 – 22 January On-site Classes in Berlin
15 October Registration Deadline
- Discover the platform strategies of the most valuable service companies in the world, and learn why traditional service companies need to innovate in order to compete. This course will explore the challenges faced by service providers in the increasingly changing global environment and in light of technological developments.
Course Content
- Innovation management & strategic foresight
- Platform strategies & design thinking
- Real case challenge with a business partner
The course programme also includes:
- Study visits to companies and institutions •
- Module on German culture and society from an intercultural perspective
Click here for more information and the syllabus:
Innovation and Platform Strategies in the Service Industry .pdf
Innovation and Platform Strategies in the Service Industry Syllabus.pdf
Strategy and Brand Management in the Brewing Industry
3 – 7 January Virtual Reading Week
9 – 22 January On-site Classes in Berlin
15 October Registration Deadline
-
This unique course will explore the numerous strategic and marketing-related issues at stake in
an industry that is as global as it is local. Students will examine competitive strategies related to
global market leaders and entrepreneurs as well as management challenges in craft beer
production, distribution, and brand management.
Course Content
- Strategic Management in the Brewing Industry
- Branding Beer: Approaches to Brand Management in the Brewing Industry
The course programme also includes:
- Study visits to companies and institutions
- Module on German culture and society from an intercultural perspective
Prerequisites
Upper undergraduate students of business, economics and related fields (after two years of study) or graduates with good standing.
Click here for more information and the syllabus:
Strategy and Brand Management in the Brewing Industry.pdf
Strategy and Brand Management in the Brewing Industry Syllabus.pdf
